If you’ve ever created and/or managed a Facebook page, you’d know where to find that ubiquitous Boost A Post button because it appears on virtually all of your page’s posts. It’s quite simple to get started with boosting a post - all you have to do is just click on that button and follow the onscreen instructions. In just a few minutes you'll have your very first Facebook advert.
However, if you want more control over the creatives you can use for your advert, as well have more campaign objectives to choose from, you should use Facebook Ads. It’s more complicated, yes, but you get far more out of Facebook Ads than just a simple boosted post.
Here are three reasons why Facebook Ads are more effective than boosted posts:
1. You’re not stuck with using a boring, old post
With boosted posts, you can only boost published posts. This means that you need to write a post first, publish it, and only then can you boost it. With Facebook ads, you have so many options to choose from – you can even create dark posts which are posts that are created specifically for ads. Dark posts don’t appear on your news feed, unlike boosted posts.
2. You have plenty of choices where you want your ad to appear
Facebook Ads allow you to post your ad not just in the news feed but also in the right column, on Instagram, on the Audience Network, and more. You have a lot of options that are just not available with boosted posts. If you boost your post, it will only appear on mobile and desktop news feeds.
3. You can’t schedule your boosted post.
Though you can set an end date with your boosted post, you can’t set a start date. Once you boost your post, it will start automatically. With Facebook Ads, you can set a start and end date. This means that if you plan on being away on holiday for the next week or so, then you can schedule your ads in advance.
With that being said, boosted posts do have advantages. It’s a great way to test the waters, so to speak. You can get a taste of advertising on Facebook, but pretty soon you’d want to scale your ads. When you do, you’ll need to get up to speed with Facebook Ads and the Ads Manager.
David has worked in advertising and marketing services for 30 years both client and agency side. Having worked with local, national and muliti-national clients, he set up DLH Marketing to help small organisations, owner managed businesses and those organisations without in-house marketing.