I used to be the marketing manager of a recruitment consultancy and am therefore well acquainted with the saying ‘your employees are your biggest asset’ and while this may be a cliché it is true. However there is also another saying ‘you get the employees you deserve’ which can be even more true.
Make the most of your investment by adopting the following simple points:
Listen – to be a good boss listen to your employees and take an interest in what they like, who they are and what motivates them
Walkabout – Make sure your staff know you are taking an interest in the work they are doing by being seen to walk around the place
Smile – As difficult as it may be on some occasions, try to smile as much as possible – a grumpy boss leads to grumpy staff
Leadership – Your staff will find it much easier to follow someone who has a clear vision, make sure they know what yours is and stick to it. In most small organisations there are sometimes unpleasant jobs that have to be done such as clearing a blocked drain, moving rubbish etc. Show that you are prepared to tackle these jobs as well as expecting others to do them
Be accessible - Of course there are times when you need to shut yourself away but whenever you can, leave your office door open. Not only will your staff feel closer to you but you will also feel closer to what is going on
Keep your mouth and brain in gear – You will sometimes need to shout or rant but if it means humiliating a member of staff then something is wrong. Count to ten, think about it then act
Consistency – Being the boss often means having to take difficult decisions or picking up on people not being as effective as they could be. Be firm but also be consistent
Communication – give your employees a way of communicating with the company and their colleagues, anonymously if required. Employees who have a say work more effectively.
David Hassell - DLH Marketing
David has worked in advertising and marketing services for 30 years both client and agency side. Having worked with local, national and muliti-national clients, he set up DLH Marketing to help small organisations, owner managed businesses and those organisations without in-house marketing.