SEO (Search Engine Optimisation) is a headache for many small businesses. Many think it a waste of time and can't see the point and those who can are often worried about being taken for a ride by those who practice the 'dark art' of SEO.
Well, the bad news is that small businesses can't really afford to ignore it any longer. However, the good news is that the new search algorithm from Google, the Panda 4.0 should help.
The phrase 'content is king' is as well worn as a comfy pair of shoes, but from now on content really is king. The new search criteria will reward those web sites that provide good, original, authoritative content that is frequently updated whilst penalising those sites that just re-hash existing material. In addition you will be rewarded by how easy and intuative your web site is to navigate.
If you view your web site as a an online catalogue you had better start thinking again and if you haven't got a blog onto which you regularly post then again, start thinking.
Fortunately Google have uploaded a post that will help in your likely review.
David has worked in advertising and marketing services for 30 years both client and agency side. Having worked with local, national and muliti-national clients, he set up DLH Marketing to help small organisations, owner managed businesses and those organisations without in-house marketing.