All great achievements require time. So wrote the American poet Maya Angelou and you would find it hard to argue with her. Think about anything worth doing and it usually involves planning and time. It could be that you want to make your own cider for the summer, well unless you planted the tree several years ago I’m afraid you’re stuffed!
Marketing is just the same. If you’re suddenly thinking about a marketing campaign because sales have taken a dip, or customer satisfaction is falling then I hope you like surprises because who knows what you’ll get.
Effective marketing can require up to 8 months from the start of a consistent campaign before you start to see real results that turn into potential business. So, if business is good now it’s probably a good time to start marketing. If business isn’t so good don’t worry, as another old proverb says, It’s better late than never.
David has worked in advertising and marketing services for 30 years both client and agency side. Having worked with local, national and muliti-national clients, he set up DLH Marketing to help small organisations, owner managed businesses and those organisations without in-house marketing.