Have you ever stopped to think what your name says about you or even if it actually represents what you want it to? Moreover does your name speak to your customers and convey your products message?
A simple example to illustrate this:
We all assume (I think) that Vodka is a great Russian export. Consequently most Vodka has a Russian or East European sounding name to reinforce the message.
All very Cosak sounding you’ll agree. However, only one of the above is made in Russia, Leningrad to be precise and that is the last one Stollchnaya. The others are made in the USA.
A name can say a lot about the product it represents, make sure you get it right. Spend time doing research and holding focus groups before you finalise something.
David has worked in advertising and marketing services for 30 years both client and agency side. Having worked with local, national and muliti-national clients, he set up DLH Marketing to help small organisations, owner managed businesses and those organisations without in-house marketing.